VISUAL SYSTEM: CREE LAKE LODGE
Thinkwerx Creative Company / Cree Lake LodgeContributions > Environmental Graphics / Promotional Products / Illustration / Apparel DesignOVERVIEW
Cree Lake Lodge needed a memorable lineup of branded apparel and retail products to celebrate the fishing experience and offer guests something special to take home. What started with custom shirts and hats grew into a full retail program, illustrated apparel, a large-scale lake map mural, custom drinkware, and guest towels, all extending the Cree Lake brand beyond the trip.
Approach
Designed branded apparel, anniversary shirts, fishing tees, and hats for guests to wear on-site and at home.
Developed custom graphics inspired by the lodge’s location, fishing culture, and guest stories.
Created a large-scale illustrated map mural for the retail shop, making Cree Lake and its fish species the visual heart of the space.
Adapted the mural artwork across drinkware, towels, and other merchandise for a unified collection.
Introduced branded towels for outdoor use, protecting in-room linens and adding guest convenience.
Built a cohesive visual system using brand colors, illustration, and intentional product design to elevate the retail shop experience.
Outcomes
Delivered a unified collection of branded products that expanded the lodge’s identity across every guest touchpoint.
Provided flexible illustration assets adaptable to apparel, murals, drinkware, and more.
Transformed the retail shop into a destination through coordinated design and a signature mural centerpiece.
Offered practical, guest-friendly merchandise that enhanced both the lodge experience and operations.
Impact
Boosted merchandise sales with a more cohesive, compelling retail offering.
Drew more guests to the shop, thanks to the visual impact of the custom mural.
Strengthened the lodge’s brand presence with products guests used during their stay and took home as keepsakes.
Turned branded merchandise into a powerful extension of the Cree Lake Lodge experience, celebrating the lake, the fish, and the memories made on the water.
